WE’VE BEEN AWARDED THE WORLD’S #1 MOST POWERFUL WINE BRAND

The International Wine and Spirits Record (IWSR) has named [yellow tail] the ‘Most Powerful Wine Brand’ for the 7th year in a row as part of the Global Wine Brand Power Index 2024. This is an incredible achievement for [yellow tail] as the data is representative of over 378 million wine drinkers across 18 countries. The Index is based on data collected from Vinitrac, the IWSR online drinker survey which measures wine consumers’ attitudes and behaviours around the world.
This result is a testament to the relationship the brand has built with consumers worldwide in creating great-tasting wines for all to enjoy. Congratulations to everyone involved in this incredible achievement.